SEO: On page SEO Guide for the Publishers

On-page SEO refers to the process of optimizing individual web pages in order to improve their search engine ranking and drive organic traffic to a website. It involves optimizing various elements of a webpage to make it more relevant and appealing to both search engines and users. Some key on-page SEO factors include:

Keyword research and optimization

Identifying relevant keywords and using them strategically throughout the page, including in the title, headings, content, and meta tags.

A focus keyword in SEO (Search Engine Optimization) is a specific word or phrase that you want to optimize your webpage or article for, in order to improve its search engine rankings for that particular keyword.

The focus keyword should accurately represent the content of your page and be a word or phrase that people would typically search for when looking for content related to your topic. By optimizing your content for your focus keyword, you increase the likelihood that search engines will consider your page as relevant and valuable for that particular search query.

When selecting a focus keyword, it is important to do keyword research to determine the most relevant and frequently searched terms related to your topic. Once you have selected a focus keyword, you can optimize your content by including it in the page title, URL, meta description, headers, and body text. However, it is important to use the focus keyword naturally and avoid overusing it, as search engines can penalize sites that engage in keyword stuffing.

Decide a Focus Keyword of one word or two words or of Maximum 3 words, No more than that.

- If the article is about an iphone, Use the keyword Iphone.
- If the article is abour an Iphone 14, Use the 2 word Keyword Iphone 14.
- If the article is about the battery of iphone 14, prefer using the 2 word keyword Iphone 14 or you can use the three word Keyword Iphone 14 Battery.

Title

When writing a title for SEO (Search Engine Optimization), there are a few things to keep in mind to ensure that your title is both informative and optimized for search engines. Here are some tips:

Use relevant keywords: Incorporate relevant keywords into your title that describe the content of your page or post. This will help search engines understand what your page is about and index it accordingly. (Use the Focus Keyword in the beggining of your Title)
Keep it concise: Your title should be concise and to the point. Ideally, it should be no longer than 60 characters so that it displays fully in search results.
Be descriptive: Your title should accurately describe what your content is about. This will help users understand what they can expect to find on your page and encourage them to click through to read more.
Use compelling language: Use language that is compelling and attention-grabbing to encourage users to click through to your page. This could include using action words, asking questions, or making bold claims.
Avoid keyword stuffing: While it’s important to use relevant keywords in your title, avoid keyword stuffing (repeating the same keywords multiple times) as this can be seen as spammy and harm your search engine rankings.

Overall, when writing a title for SEO, focus on creating a title that is both informative and optimized for search engines, while also being compelling and attention-grabbing to encourage users to click through to your page.

URL structure or Slug

Creating search-friendly URLs that include relevant keywords and are easy to read and understand.

In SEO, a slug refers to the part of a URL that comes after the domain name and identifies a specific page or post on a website. The slug usually consists of words or phrases separated by hyphens (-) that describe the content of the page.

For example, in the URL “karnatakatimes.com/iphone-14”, the slug is “iphone-14”. It helps search engines and users understand what the page is about and provides a clear, concise description of the content.

Using a relevant and descriptive slug can improve your website’s SEO by making it easier for search engines to crawl and index your pages. It can also make your URLs more user-friendly and easier to remember, which can lead to higher click-through rates and better user engagement.

When creating a slug, it is important to use relevant keywords that accurately describe the content of the page, while keeping it short and simple. It is also important to avoid using special characters or numbers in the slug, as they can make it harder for search engines to understand the content of the page.

prefer using the focus keyword of article as Slug.

Meta descriptions or Excerpt

Creating descriptive and compelling title tags and meta descriptions that accurately reflect the content of the page and entice users to click. In SEO, an excerpt refers to a small piece of content or a brief summary of a larger piece of content, such as a blog post, article, or webpage. Excerpts are commonly used in search engine results pages (SERPs) to provide a preview of the content on a webpage, so that users can quickly determine whether or not it is relevant to their search query.

Meta Description or Excerpt can be provided by website owners through the use of meta descriptions, which are HTML attributes that provide a brief summary of the content on a webpage. By optimizing meta descriptions to include relevant keywords and a compelling summary of the content on a webpage, website owners can help improve click-through rates from search engine results pages, and ultimately drive more traffic to their site.

Internal linking

linking to other pages within the website to provide additional information and improve navigation and user experience.

Image optimization

Optimizing images by using descriptive filenames, alt tags, and compressing their size to improve page speed.

Image optimization is an important part of on-page SEO. When images are properly optimized, they can help improve the user experience, increase page load speed, and even drive more organic traffic to a website.

Here are some tips for optimizing images for SEO:

Use descriptive file names: Rename your image files using descriptive, keyword-rich file names that accurately describe the image.
Use alt tags: Alt tags provide alternative text for images and help search engines understand the content of the image. Use descriptive and keyword-rich alt tags for all images.
Compress image size: Large image files can slow down page load times, which can negatively impact SEO. Compress your images to reduce file size without sacrificing quality.
Use appropriate image file types: Use appropriate file types for different types of images. For example, use JPEG for photographs and PNG for graphics and illustrations.
Add image captions and titles: Captions and titles can provide additional context for the image and help improve user engagement.
Use responsive images: Use responsive images that can adapt to different screen sizes and devices.

By optimizing your images for SEO, you can improve the user experience, increase page load speed, and potentially drive more organic traffic to your website

By optimizing these on-page factors, website owners can improve the relevance, authority, and usability of their website, which can lead to higher search engine rankings and increased organic traffic.